
Timing is everything. Marvel Comics had previously had some success with their pop culture magazine Pizzazz (which I look back on fondly here), so after the video game craze hit the US by storm in the late 70s and early…
The answer is simple, and to explain it I will quote Yogurt from Spaceballs: "Merchandising! Merchandising!" If Disney used existing characters from classic video games as the protagonists, they would have to share/pay substantial licensing fees to the companies that…