Some theories… Apple makes hardware that allows you to consume content… content that you collect and love and revisit. Music, movies, TV shows, games… we have a lot of "stuff." Apple has a distribution network that lets you instantly buy…
Tag: design
Featured Articles, TV, UX Articles
Lessons in design, from Don Draper: You are not the work.
John was sweating. He sat in a stiff plastic chair, waiting to be called in. John shifted in his seat, and tightened his tie. He needed to look his best. Don Draper always looked his best. Just two hours before,…
My Quora answers, UX 101, UX Articles
What is the difference between user experience and user interface design?
User experience is something we understand, support and design. User interfaces are small windows into the total experience. Here's a story/metaphor I think is useful to explain the difference: You are walking past a storefront, and you see an item…
My Quora answers, UX Articles
Are personas necessary for smaller web projects?
Should you develop them for a small $10,000 project? No. Should you use them if they have already been developed and are appropriate to what you are doing? Absolutely. That being said, if you can spend any time at all…