Author: Joseph Dickerson

Joseph Dickerson is a user experience professional and UX Lead for Microsoft based out of Atlanta, GA. He has implemented processes in user testing, design and ethnographic research and provided design and consulting services for many different projects and organizations.
Joseph Dickerson

Film Studies 101: The 30 Camera Shots Every Film Fan Needs To Know zite.to/19BbuQb

Joseph Dickerson

New at my blog: Creator gave Peter O’Toole yet another chance to shine bit.ly/1d6N52K

Joseph Dickerson

The Captain Kirk Problem: How #DoctorWho Betrayed Matt Smith zite.to/1h9bs6W

Joseph Dickerson

Finished the year with a burst of writing activity – check out the latest at josephdickerson.com

Joseph Dickerson

New at my blog: What is a “big problem” a product designer can work on? bit.ly/1cS60nd

Joseph Dickerson

Watching the last movie of my #NeglectedCinema series for 2013: Peter O’Toole in Creator.

Joseph Dickerson

Just sent my latest book “i, Geek” to the iBookstore – hopefully it will be available soon!

Joseph Dickerson

Here’s a guy who’s really good at Missile Command…He played it for almost three days.

On one quarter. kotaku.com/hes-played-57-…

Aside

Good question. I would say it’s because when you are trying to sell a car you are selling a fixed thing, and the focus of the conversation tends to be promoting that thing. Don’s style is in selling a dream, a vision of what people want to have or be. He deals in emotions, not facts. Selling a car in a one-and-one situation is about promoting specifications. Selling a car to a mass audience is about selling that emotion.

Also, Don is self-centered, and probably didn’t spend the time talking to the customer to reframe his sales pitch to align to their needs. See question on Quora