FOR IMMEDIATE RELEASE:
“Experience Matters” book is the perfect introduction to the world of user experience design
“I want everyone to know how important user-centered design is, and this book compiles a lot of my thoughts on the topic,” Dickerson explains. “Some of the most successful companies in the world apply UX processes to the creation of their products and services, and in the book I explain how any company of any size can do the same.”
Dickerson has over a decade of experience in the UX domain, and works as a UX Architect for the Innovations Team at Fortune 500 financial services company Fiserv.
Experience Matters is available from Amazon in paperback and for the Kindle, and is also offered through Apple's iBookstore for the iPad. Dickerson has a unique pricing strategy for the iPad version of the book.
"If you want a print copy, that's $10, but if you want it for the iPad it's free. I didn't write the book to make a huge amount of money, I wrote it to share my ideas on UX design and to educate. It's a primer on design, with some very practical advice, and I want it in the hands of as many aspiring designers and business people as possible."
Dickerson has also created a free companion application for his book for the iPhone or iPod, which has excerpts from the book, his latest articles on design, as well as news feeds of UX stories from Twitter and a mobile version of his website This Week in UX (http://www.thisweekinux.com).
For additional information, or a sample copy, Contact: Joseph Dickerson at email@example.com, or call 770-271-9219.
The book Experience Matters introduces the world of UX design to readers.
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