Lessons in UX: Why “featuritis” is dead, and design rules
Let’s go back in time a bit – back in time to those carefree days of yore, when companies like Microsoft or Adobe piled new feature after new feature into each consecutive release of their flagship products… When each new release promoted a new shopping list of goodies to entice eager buyers to upgrade.
Remember all that? Because those days are long gone. Dead, and buried. The new rules of engagement? Not more features, but better features. Improvements, enhancements, and usability. The design of the software is now the selling point.
And I couldn’t be happier. Why is obvious, but I’ll state it directly anyway: Now the programs are designed for users, and not by engineers or project managers trying to one-up the competition. Now, the software is appropriate, appealing and most importantly USEFUL.
Two examples, both from the Big 800-lb Gorilla of software, Microsoft. Recently, Microsoft released the beta of their Microsoft Office 2010 suite, and the design enhancements are plentiful and incredible. They have designed a new File “menu” that groups like functions in a way that brings a gasp to users who are accustomed to the old awkward UI that was presented when they tried to print or export documents – it even provides context-driven options that are based on the specific Office program you are using, integrated and consistent across programs.
The second example? Microsoft’s recently announce Windows Mobile 7 operating system (renamed “Windows Phone 7”). The new UI is a dramatic departure from the standard phone interface, in that the UI is driven by data and not applications – contextual options display about your calendar mail and contacts, instead of having applications be the center of the interaction model. it’s unique, it’s user-centered and, frankly… it’s bold. It’s the type of innovative design work one would expect from a company like Apple – not Microsoft. It’s impressive.
So, when even the king of “featuritis” Microsoft starts to focus on experience design… well, the tide has turned.
It’s a great time to be a software designer, and an even better time to be a user experience designer – because, finally, the companies who make software “get it” – it’s about the how, not just about the what. It’s about making engaging appealing experiences for user – not just shipping lots of bullet-point functionality.
Is this an ongoing trend? Absolutely. I see more and more companies embracing a user-centered design model, especially in those areas where software is becoming a “commodity play” – which is, well, almost everywhere. I see good times – and great human-computer interactions – ahead.