User experience design is a pretty broad discipline, with many different areas of focus you can align your career to. There’s information architecture, user research, usability testing, requirements modeling, wireframing, prototyping… each with a different focus, approach and outcome. I…
Tag Archive for service design
How could bank branches be improved?
by Joseph Dickerson • February 23, 2012
As someone who has designed software for many a bank, as well as done ethnographic research in and around branches, I have some very direct ideas on how the banking experience at branches can be improved. Have express lanes. If someone…
Lessons in Service Design: How to Avoid “Showrooming”
by Joseph Dickerson • January 18, 2012
Retailers have noticed a disturbing trend of the past few months. Many of the people visiting their stores are browsing but not spending any money… At least, not at your store. They’re still spending their money… just online. These customers…