Tag: Mad Men

How will Mad Men end?

I’m an obsessive Mad Man fan. I’ve been there from the beginning and very quickly fell in love with the world and the characters Matthew Weiner (and company) has so brilliantly brought to life. In less than a month, we…

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Good question. I would say it’s because when you are trying to sell a car you are selling a fixed thing, and the focus of the conversation tends to be promoting that thing. Don’s style is in selling a dream, a vision of what people want to have or be. He deals in emotions, not facts. Selling a car in a one-and-one situation is about promoting specifications. Selling a car to a mass audience is about selling that emotion.

Also, Don is self-centered, and probably didn’t spend the time talking to the customer to reframe his sales pitch to align to their needs. See question on Quora