The latest episode of Mad Men had a great exchange between Peggy Olsen and Don Draper, where she finally asks Don “Teach me. Tell me how you do it.” Don responds in a bemused way, as Peggy tells him her…
Tag: Mad Men
Geek, TV
How will Mad Men end?
I’m an obsessive Mad Man fan. I’ve been there from the beginning and very quickly fell in love with the world and the characters Matthew Weiner (and company) has so brilliantly brought to life. In less than a month, we…
Aside
Good question. I would say it’s because when you are trying to sell a car you are selling a fixed thing, and the focus of the conversation tends to be promoting that thing. Don’s style is in selling a dream, a vision of what people want to have or be. He deals in emotions, not facts. Selling a car in a one-and-one situation is about promoting specifications. Selling a car to a mass audience is about selling that emotion.
Also, Don is self-centered, and probably didn’t spend the time talking to the customer to reframe his sales pitch to align to their needs. See question on Quora
Featured Articles, TV, UX Articles
Lessons in design, from Don Draper: You are not the work.
John was sweating. He sat in a stiff plastic chair, waiting to be called in. John shifted in his seat, and tightened his tie. He needed to look his best. Don Draper always looked his best. Just two hours before,…