I recently had the privilege of speaking at the Internet Summit technology conference in Raleigh, North Carolina about Walt Disney and how his processes and ideas could be applied in user experience design. In pulling together the presentation deck for…
Tag Archive for Disney
Why did Disney choose to create new characters in Wreck-It-Ralph instead of using existing video game characters?
by Joseph Dickerson • November 6, 2012
The answer is simple, and to explain it I will quote Yogurt from Spaceballs: "Merchandising! Merchandising!" If Disney used existing characters from classic video games as the protagonists, they would have to share/pay substantial licensing fees to the companies that…
Disney buys Star Wars: One fan’s perspective
by Joseph Dickerson • October 30, 2012
Slow news day. As we are all still reeling in the east coast from Hurricane Sandy, and seeing the devastating aftermath, there is no logical reason at all to get worked up over an announcement of yet another corporate acquisition.…
Walt Disney, the world’s first user experience designer
by Joseph Dickerson • June 26, 2012

I’m a huge fan of the Walt Disney Park experience, and have traveled with my family to Walt Disney World and Disneyland several times. The service and experiences I receive is unparalleled, and I always leave every visit with at…