I recently had the privilege of speaking at the Internet Summit technology conference in Raleigh, North Carolina about Walt Disney and how his processes and ideas could be applied in user experience design. In pulling together the presentation deck for…
Disney
Articles on the house that Walt built.
Why did Disney choose to create new characters in Wreck-It-Ralph instead of using existing video game characters?
by Joseph Dickerson • November 6, 2012
The answer is simple, and to explain it I will quote Yogurt from Spaceballs: "Merchandising! Merchandising!" If Disney used existing characters from classic video games as the protagonists, they would have to share/pay substantial licensing fees to the companies that…
Disney buys Star Wars: One fan’s perspective
by Joseph Dickerson • October 30, 2012
Slow news day. As we are all still reeling in the east coast from Hurricane Sandy, and seeing the devastating aftermath, there is no logical reason at all to get worked up over an announcement of yet another corporate acquisition.…
Walt Disney, the world’s first user experience designer
by Joseph Dickerson • June 26, 2012

I’m a huge fan of the Walt Disney Park experience, and have traveled with my family to Walt Disney World and Disneyland several times. The service and experiences I receive is unparalleled, and I always leave every visit with at…
What are some least pleasant aspects of the Disney theme parks?
by Joseph Dickerson • April 16, 2012
I’ve gone to the Disney parks a lot. And when I say “a lot” I mean “over 20 times.” I’ve hit the parks on both coasts, and hope to someday visit the parks outside the US. When comes to least…
Cars 2 dazzles but ultimately disappoints
by Joseph Dickerson • July 12, 2011
The streak is over. Cars 2 isn’t a bad film by any measure. It’s visually dazzling, it has some fine action set pieces, and it has a breakneck pace that is far from boring. It also features a witty spy…
Toy Story 3 delivers powerfully good entertainment and meaning
by Joseph Dickerson • July 2, 2010 • 0 Comments
One of the frustrations in my life right now is that I am away from home for prolonged periods. My career is in the midst of a big transition and I’ve been given an opportunity to really make an impact…
My Geek Dream: Star Trek + Disney Parks = AWESOME!
by Joseph Dickerson • May 3, 2010
Warning: This post contains extreme geekery and wish-fulfillment and should not be considered as anything more than my blue-sky fantasy on my part. I think it is a good idea, and hope that someone somewhere with the ability to “make…
Fantasyland at Walt Disney World to double in size by 2013
by Joseph Dickerson • September 12, 2009 • 0 Comments
The rumors two months ago were true – Disney just announced that they will be doubling Fantasyland by 2013. They will also be revising Star Tours by 2011, integrating prequel trilogy aspects such as the Episode I pod race. More…
Disney buys Marvel – so what happens to Universal’s Super Hero Island? UPDATED!
by Joseph Dickerson • August 31, 2009 • 0 Comments
Comic geeks across the globe felt a tremor in the force this morning when it was announced that Disney is acquiring Marvel Entertainment for 4 (Doctor Evil voice) BILLION dollars. Disney hopes to capitalize on Marvel’s 5000 characters (a long…
Hmm… Leaked blueprints show an expanded Magic Kingdom at Walt Disney World UPDATED: Disney just confirmed at D23
by Joseph Dickerson • August 1, 2009 • 0 Comments
Look’s like it’s “Disney weekend” at josephdickerson.com, as I have to note the huge amount of attention being paid to a leaked blueprint that shows (supposedly) an expanded Fantasyland at the Magic Kingdom in Orlando, Florida. Gone is Mickey’s Toon…