Classic ad – Ride into adventure with Evel Knievel!

Love that his name is trademarked in this ad…


I remember beating the hell out this Evel action figure when I was a kid – I think I abused my plastic Evel more than Evel himself… Err, abused himself. Doing stunts, I mean.

When the toy was reissued in the 90s I got another one. My oldest son played with it, but because he didn’t have the “Howard Cosell announces a crazy-ass Evel Knievel stunt on Wide World of Sports” context I had, he didn’t enjoy it as much.

Joseph Dickerson is a user experience professional and UX Lead for Microsoft based out of Atlanta, GA. He has implemented processes in user testing, design and ethnographic research and provided design and consulting services for many different projects and organizations.

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