Hulk toys from 1979 make me green with envy

This page from the 1979 Sears Wishbone is SO wonderful.

While there are other superhero toys on this page, it was pretty obvious that they were playing second fiddle to the green goliath, The Incredible Hulk. The TV show was a big hit and so lots of merchandise came out

I was 10 when these toys came out, and the only ones on this page that I owned was the Mego figures pictured. I really wanted the Hulk Hideaway playset, which was an exclusive Sears toy.

And that Hulk inflatable chair… umm… yeah. No comment.

SearsWishbook.1979C.P611