Star Trek: The Motion Picture toys!

Star Trek: The Motion Picture toys? Yup, they made them and they… kinda sucked. The action figures were small and lacked detail, they didn’t make any toys of the ships – very Meh. The two highlights: The McDonald’s Happy Meals (which were actually the first happy meals the chain ever made, the idea stolen from Burger Chef), and a phaser water pistol, which was surprisingly close to the actual prop. The coolest toy was the Bridge playset, and that was hard to find and is now quite rare. Here’s the 1980 JC Penny Christmas catalog page that showcases the toyline:

1980 JCPenny Christmas page442

Please note the INCREDIBLY cool Star Bird vehicles at the bottom of the page – I had the Avenger, and I loved it. It’s one of the many toys that from my childhood that I still need to reclaim via eBay.


Joseph Dickerson is a user experience professional and UX Lead for Microsoft based out of Atlanta, GA. He has implemented processes in user testing, design and ethnographic research and provided design and consulting services for many different projects and organizations.

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