What are the details of William Shatner’s deal with Priceline?
Did Shatner Make $600 Million off Priceline?
There has been a lot of debate over the past few years over whether or not William Shatner made $600 million as the commercial pitchman for http://Priceline.com. Here’s the background – Back in 1997, Shatner signed on to be the “Priceline Negotiator” in a series of commercials for the upstart dotcom travel company. At the time, the internet bubble was still growing bigger and companies like Priceline were getting insane stock market valuations from their IPOs. Shatner reportedly insisted on receiving stock as compensation instead of cash. At the time, getting stock seemed like a brilliant move, but soon the bubble burst and Priceline shares lost nearly all their value. The stock eventually fell to a low of $1.80 per share in 2000. Fast forward a little more than a decade later and Shatner was still doing commercials and Priceline had made a huge comeback, now trading at over $300 per share.
Rumors swirled that Shatner didn’t sell any of of his stock during the decade after the bubble bursting leading some to speculate that his shares were now supposedly worth over $600 million. Shatner has vehemently denied these rumors on several public occasions, most notably an interview with Howard Stern. He even took to twitter with the following: “Someone stupid said a stupid thing about me making $600M. It ain’t so. Relatives are coming out of the woodwork. Too bad it never happened.”
Regardless of whether or not Shatner held onto any of his priceline shares he is still a very wealthy man with an estimated net worth of $300 million. He probably doesn’t need to worry about negotiating on travel fare anytime.
He apparently sold his stock at a “relatively low price.”: No megabucks for Shatner on Priceline stock: CEO