Yes, with a couple of conditions. I have often lobbied that content strategy and "tone of voice" should be a part of any UX architecture, and that type of arguement comes natural and easy for me because… well, I'm a…
Day: November 6, 2012
Disney, Movies, My Quora answers
Why did Disney choose to create new characters in Wreck-It-Ralph instead of using existing video game characters?
The answer is simple, and to explain it I will quote Yogurt from Spaceballs: "Merchandising! Merchandising!" If Disney used existing characters from classic video games as the protagonists, they would have to share/pay substantial licensing fees to the companies that…