First, tie the research to business goals. If the business goal is to increase adoption of the company’s product in a certain demographic, then emphasize the need to understand these users in order to properly message the value proposition of…
Day: October 17, 2011
Uncategorized
Twitter Updates for 2011-10-17
Breaking Bad's Bryan Cranston is the real star of Batman: Year One http://t.co/RMdA39LI # My answer on @Quora to: How do you sell the value of qualitative user research to business stakeholders? http://t.co/tza6QJxa #ux # iOS 5: Exploring 7 Hidden…