MTV.com‘James Bond: Quantum Of Solace’ Plot Revealed!MTV.com – 51 minutes agoJames Bond screenwriter Paul Haggis might not have any idea, but if MGM was kind enough to cc him on their latest press release, the Oscar-winner will gain …ET Qu…
Month: February 2008
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Gene Roddenberry's Lost Star Trek Series Finally Sees Daylight – io9
io9Gene Roddenberry's Lost Star Trek Series Finally Sees Daylightio9, CA – 1 hour agoGene Roddenberry planned to bring Star Trek back to television in the mid-1970s, under the name Star Trek: Phase II. The Spock-less series would have ……
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James Bond meets the Bard – ic Coventry
James Bond meets the Bardic Coventry, UK – 33 minutes agoBond Meets The Bard is part of a series of birthday events being held on April 26 and 27 at the Swan Gardens in Stratford. In Table Talk, RSC actors will …
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Rest in peace WFB
William F. Buckley passed away yesterday. The Corner has some wonderful tributes.
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Disney in a Day, Tips and tricks to get the most out of a day trip … – Independent Florida Alligator
Disney in a Day, Tips and tricks to get the most out of a day trip …Independent Florida Alligator, FL – 1 hour agoBy ADRIAN RUHI, Avenue Writer Orlando's Walt Disney World is the most frequented resort destination in the world, but Flor…
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Video: Galactica Season 4 preview
Five minutes of Battlestar Galactica season 4 goodness here:[youtube]bkYvXmD94e0[/youtube]
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Your website: Just Words?
Words are the building blocks of every website. But then, words are the building blocks of modern civilization.
Presidential candidate, Barack Obama, was recently accused of being all words and no action, of being lots of rhetoric and little substance. Here’s how he replied: “Don’t tell me words don’t matter. ‘I have a dream.’ Just words? ‘We hold these truths to be self-evident, that all men are created equal.’ Just words? ‘We have nothing to fear but fear itself’ -just words? Just speeches?’ (Obama plagiarized his friend, Deval Patrick, for these lines, but that’s not the topic of this piece.)
Words matter. They always have. They always will. On the Web, words matter even more. The right words. The problem is that there are lots and lots of words. For your website, there are a small set of words that really matter, and then there are an awful lot of words that don’t.
How do you judge if a particular word matters or not? You don’t. It’s not for you to judge. It’s for your customers to judge. Customers are highly impatient. They search and scan a page quickly, looking for their right words. You might want to communicate about “climate change”, but if customers are searching for “global warming”, you’re out of luck. You may have “tight” jeans for sale but if customers prefer “skinny” jeans, you’re out of luck. You might have great “low fares” but if customers want “cheap flights”, you’re out of luck.
If you want to design a new website, the first thing you should decide on is the words. Not the graphical design, not the software. No. The words must come first. Once you get the words right, you are half-way there. But the words don’t come first, do they? Most websites are driven from a technical or graphical design perspective. The words are hardly even considered. The people who wrote the words were brought in late on in the process and asked to fill in an already agreed-upon structure and design with some words.
Words are simply not respected. Does it really matter if it’s: “Buy” or “Buy Now”; “More information” or “Request a demo”; “Find a dealer” or “Buy: shop locator”; “Login” or “Logon”; “Fleet” or “Vehicles”?
It does. It really does matter. It matters hugely. It matters enormously. I have seen situations where sales have been doubled by changing a couple of words. (Nothing else on the website was changed.)
In most web teams people who work with words get very little respect. But if you work with words, you are literally sitting on a goldmine. The problem is you are selling it like a coalmine. Most web writers think that their job is about writing articles. But it must be much broader and deeper than that. What is the navigation of the website made up of? Words. What are the links on the website made up of? Words. What are the applications on the website made up of? Words.
Nothing can work on the Web without written words. No page. No link. No classification, navigation or menu. No application or software. Nothing.
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STAR TREK Coffins: Live Long and Prosper; Die A Geek – Gearlog
STAR TREK Coffins: Live Long and Prosper; Die A GeekGearlog, NY – 53 minutes agoGo out in style in a STAR TREK-branded casket or urn! Eternal Image, established in 2002, provides the families of those who have passed on with unique ways …
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Epcot's Spaceship Earth also center of Disney-Siemens partnership – Orlando Sentinel
Orlando SentinelEpcot's Spaceship Earth also center of Disney-Siemens partnershipOrlando Sentinel, FL – 1 hour agoAnd still, they might neither notice nor care about the real significance of the deal behind them, a pact that ties Walt Dis…
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Retro movie review – Star Trek: Generations
Haven’t done this in a while, so let’s have a go shall we? Man, it is really hard to believe it’s been almost 14 years since this, the first film to feature the Next Generation crew, was released. Lot‘s happened…
TV
Video: NBC 1965-66 Season Preview
This is a reel of promos from NBC promoting their new shows in 1965… with I Spy, Get Smart, U.N.C.L.E. and I Dream of Jeannie featured (Don Adams as Maxwell Smart appears and narrates it). Ah, they don’t make promos…
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Siemens holding the key to Disney's Spaceship Earth – Orlando Sentinel
Siemens holding the key to Disney's Spaceship EarthOrlando Sentinel, FL – 53 minutes agoAnd still, they might neither notice nor care about the real significance of the deal behind them, a pact that ties Walt Disney World and the global …
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Entertainment Tonight's 'Quantum of Solace' Sneak Preview – CommanderBond.net
Entertainment Tonight's 'Quantum of Solace' Sneak PreviewCommanderBond.net, UK – 1 hour ago‘He’s lost the love of his life and he’s angry about it,’ Craig said in describing where James Bond starts off in the film. ‘But …
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Shatner on Oprah
Curses. I never watch Oprah but if I knew the Shat was on I would have tivo’d it… Here’s a review.
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Video: Geek alert! 1:18 scale Batmobile replica! Holy obsessive collectors Batman!
I heard this was coming out last year, thanks to the fan site (yes, a car driven by a fictional super-hero can have a fan site) 1966batmobile. com: a 1/18th scale replica of the original (accept no substitutes) Batmobile from…
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Walt Disney World feels power crash for a few minutes – Orlando Sentinel
Walt Disney World feels power crash for a few minutesOrlando Sentinel, FL – 1 hour agoAs a precautionary shutdown of a nuclear power plant south of Miami caused domino-effect power outages throughout Florida, some Walt Disney World resort ……